Crawford & O'Brien
Too often businesses focus on too narrow of a spectrum when trying to answer these questions. The solutions are almost always ideas which attempt to provide their specific product or service more efficiently, or at a higher level of quality. These are not wrong answers, if a company can implement a strategy to gain this sort of competitive advantage then they absolutely should. However, other varieties of competitive advantages do exist. A company that is involved with a nonprofit organization, or is active within a charity gains a huge advantage over a company that does not. This activity has several beneficial effects towards a business. It builds reputation within a community, adds credibility to all business endeavors, and gains respect from each individual customer who experiences these philanthropic events.